When getting an effective logo designed for your brand, you go through tons of websites that offer their logo design services. The most perplexing task is to decide whether to get an affordable logo design package or an expensive one. Both of these packages differ in various ways, and we’ve compiled an article to give you greater insight into the services you’ll be getting when buying either of them.
What is a logo?
A logo is an illustration, text, shape, or an amalgamation of all these that depict a company’s name and purpose. A good logo makes for an excellent first impression on your customers, helps create your brand identity, gives your business a symbol through which customers can better remember you and differentiates you from competitors.
Affordable Logo Design Package
These packages are perfect for startups and small businesses that don’t have the required funds to spend on their brand’s identity. Although the amount of money it’d cost them is less, the services they’ll be getting will be minimal, adequate for the price tag. The number of designs might also be less, leaving a vacuum for improvement. Although the quality of logo design you’ll be getting will be good, they’d lack ingenuity.
The other upside of getting an affordable logo made is time. If you don’t have time, buying an inexpensive, instant logo is an option that is there for the taking. While the quality may be arbitrated by not giving enough time to the designer, buying a cheap logo will still help you get your company going.
Expensive Logo Design Package
The opposite of the affordable design package is the expensive one. Any professional and credible design agency would provide you complimentary services if you chose their premium logo design packages which are usually costly.
The process of designing will also be different from the affordable one, with the essential features being;
- Researching about the industry and brand competition.
- Creating multiple design concepts and versions.
- Refining designs with the best potential after taking client feedback.
- Keeping the visuals that best communicate the brand’s values and brand ideologies.
Also, some design agencies offer further design services such as stationery design ( letterheads, envelopes and business cards ), providing you with all the solutions to your design problems under one roof.
However, with all these pros, there are some cons too. The project might take longer to complete, depending on the kind of logo the company requires and any additional visuals or complex images. Furthermore, this package might not be suitable for startups and companies with a tight budget. As you can tell after reading this article, there is a broad difference between an affordable logo design package and an expensive logo design package. The difference in them might become even clearer depending upon the goals and objectives your company wants to achieve with the logo design. The latter might look like a huge dent in your finance, but it’s worth every penny in the end.