Hashtags are a symbol in which 6 lines point in all directions so that a square with protruding corners is formed in the middle. So why do people use hashtags? So why has this hashtag symbol become so popular lately?
This is the sign of most people when we think of hashtags nowadays; It is highly likely to be associated with Twitter, Tumblr, Pinterest, Instagram, Youtube, Gawker, and other social media platforms. This means that such signs will continue to be used to track keywords, at least in the near future. Therefore, by understanding what these signs are and how to use them, you can gain a significant advantage in both your personal and professional life.
What Are Your Hashtags?
Metadata tags have been around for a long time and were first used in 1988 on a platform also known as Relay Chat or IRC. No matter how often hashtags are used today, these tags were often used to group messages, photos, content, and videos into categories that year. As you can imagine, the aim is for users to search for hashtags and easily find all relevant content linked to hashtags.
Now let’s get to October 2007. Someone named Nate Ridder, who lives in San Diego California, started adding the hashtag #sandiegofire (sandiegoateşi) to all of their content. Nate Ridder’s aim is; It was to inform the whole world about the big and uncontrollable fires that occurred in the place where he lived.
Stowe Boyd is the person who is claimed to be officially addressed to these tags as hashtags for the first time. He even did this in a blog post he published in August 2007. At that time, when you wondered and searched for the term “hashtag” on Google, only that blog post appeared.
In July 2009, Twitter hashtags were officially put into action by Twitter, and everything with the # symbol in front of it was linked buy Instagram Followers Australia. Subsequently, Twitter opened the “trending” section and started displaying the most popular hashtags on its homepage.
Use of Hashtags
There are several reasons for using hashtags. This can be for both personal and corporate purposes. In your personal profiles, you can tell your family and friends what they most want to know about what is happening in your life. Even if status updates are another way to do this, you can group certain parts of your life into a group thanks to hashtags.
Big brands have taken great responsibility for the creation of some of the most popular hashtags to promote their products and services. Small businesses also followed in their footsteps and took advantage of trending hashtags in their social media assets. Hashtags are not only for you to participate in an existing conversation, but also to create entirely new conversations. Some companies use hashtags to review their competitors’ marketing efforts and find out what is working or not. These types of hashtags are also used to inform about a particular sale or campaign, or to create excitement around an upcoming event.
Disadvantages of Using Hashtags
Of course, there are some disadvantages to using hashtags. The most important thing is that you don’t have these hashtags. There are no rules for its use. If you add the hashtag symbol in front of a word, that word automatically becomes a hashtag, and anyone in the world can take it buy Instagram Likes Australia and abuse it for their own purposes. Especially businesses are seriously affected when the hashtags they have created are abused by users in this way.
For example, McDonald’s, the hamburger chain, created itself the hashtag #McDStories, and this hashtag got a very bad reputation. In about 1500 stories with the hashtag added, there were many complaints against those who alleged that they were suffering from food poisoning at McDonald’s restaurants, criticized their employees, and the brand. Such negative comments made up only 2 percent of all content shared with that hashtag, but the “negative ad” from this content was enough to sweat the McDonald’s brand a lot.
Most people use hashtags for entertainment purposes. Most of the trending popular hashtags are simply used to share people’s opinions and thoughts. Other hashtags are used to share news and stories about important events. There are also improvised hashtags thrown from the head to make tweets sound funnier. The use and perception of hashtags are up to you. As with most Twitter terms, the main purpose of hashtags is to post a well-organized Tweet that can be categorized.